From February 13-19, The Riviera Country Club will be flushed with luxury. Guests of the Genesis Open can enjoy a number of different activations and public spaces designed to honor the game of golf while showcasing the Genesis line of luxury vehicles. The Genesis approach to automotive luxury is different than any other car manufacturer, and the Genesis Open's approach to guests is second to none on the PGA TOUR.

Located in the heart of the Riviera course, the Genesis Lounge at 14 is a first-class fan lounge open to all guests. With soft seating and unobstructed views from tee to green, the Genesis Lounge is the perfect mix of comfort, luxury, and captivating moments of tournament play. Stop by the Genesis Lounge early in the morning during rounds 1 and 2 on Thursday and Friday for complimentary coffee to get your morning going at the Genesis Open.

Learn to putt like the pros at The Genesis Putting Experience! Located near 14 tee across from The Promenade, the Genesis Putting Experience gives guests a chance to have their putting stroke analyzed by a PGA Professional. Participants will hit a putt and have their stroke recorded for a PGA Professional to analyze and provide feedback, advice, and specific drills aimed at improving your putting game.

The PGA TOUR pros competing in the 2017 Genesis Open will have their chance to win not only the tournament, but a fresh breath of luxury. The player with the first hole-in-one each competition round on holes 14 and 16, will win a Genesis G90 and their caddie will win a Genesis G80. In addition, the 2017 Genesis Open champion will receive an all-new Genesis G90.

Join the club and craft your own VIP experience at the Genesis Open as the next chapter of PGA TOUR golf unfolds at Riviera.